{"id":140,"date":"2024-03-05T00:55:17","date_gmt":"2024-03-05T00:55:17","guid":{"rendered":"https:\/\/remenezes.com.br\/novo2024\/?page_id=140"},"modified":"2024-03-15T19:54:24","modified_gmt":"2024-03-15T19:54:24","slug":"expedicao-quati-curioso","status":"publish","type":"page","link":"https:\/\/remenezes.com.br\/en\/expedicao-quati-curioso\/","title":{"rendered":"Quati Curioso Expedition"},"content":{"rendered":"<h1>\n\t\tQuati Curioso Expedition\n\t<\/h1>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/remenezes.com.br\/wp-content\/uploads\/2024\/03\/imag-Quati01.png\" alt=\"imag-Quati01\" itemprop=\"image\" height=\"648\" width=\"665\" title=\"imag-Quati01\" onerror=\"this.style.display='none'\">\n\t<p class=\" translation-block\">The Quati Curioso Expedition project focuses on the early years of elementary school. It consists of <strong>specific digital platforms for each target audience<\/strong> (students, teachers and guardians). Its aim is to be used in the classroom, improving learning with videos, games, digital and printed material, taking care to make the <strong>experience accessible to as many people as possible<\/strong>.<\/p>\n\t<p class=\" translation-block\">As <strong>Design, Accessibility and Innovation coordinator<\/strong>, I mentored and worked alongside <strong>two UX\/UI designers and a full-stack developer<\/strong>. Our team was responsible for creating and developing the online platforms, as well as some communication materials.<\/p>\n<h2>\n\t\tDiscover, deepen and plan\n\t<\/h2>\n\t<p class=\" translation-block\"><strong>In order to define the project's priorities, we felt the need to understand the personas involved<\/strong>. As a result, we identified that educators and students were our main clients, with the former being the users with the power to influence and make decisions, and therefore the most important of all.<\/p>\n<p class=\" translation-block\">Based on this, we decided to start the project with the teacher's platform. We also realized the need to get closer to this audience in order to understand their real needs and deliver a platform that really adds to their day-to-day lives. To this end, a <strong>low-fidelity prototype was created so that we could start talking to educators and see if we were on the right track<\/strong>.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/remenezes.com.br\/wp-content\/uploads\/2024\/03\/Processo-Personas.png\" alt=\"Processo-Personas\" itemprop=\"image\" height=\"1490\" width=\"2431\" title=\"Processo-Personas\" onerror=\"this.style.display='none'\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/remenezes.com.br\/wp-content\/uploads\/2024\/03\/ProtBaixa.png\" alt=\"ProtBaixa\" itemprop=\"image\" height=\"215\" width=\"1920\" title=\"ProtBaixa\" onerror=\"this.style.display='none'\">\n\t<p>As a complex project, with different target audiences, a lot of interactivity between platforms and a lean budget and team, planning and organizing the stages was essential for the team to be able to achieve its goals and deliver with quality and consistency.<\/p>\n\t<p class=\" translation-block\">In order to correctly visualize the structure of the platforms, <strong>sitemaps<\/strong> were created for each one, and it was also necessary <strong>to prioritize screens and functionalities by version<\/strong>. In this way, it was possible to understand how to deliver the best experience according to the project's needs.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/remenezes.com.br\/wp-content\/uploads\/2024\/03\/Processo-Estudantes.png\" alt=\"Processo-Estudantes\" itemprop=\"image\" height=\"1080\" width=\"2498\" title=\"Processo-Estudantes\" onerror=\"this.style.display='none'\">\n<h2>\n\t\tAccessibility and inclusion\n\t<\/h2>\n\t<p class=\" translation-block\">Since the beginning of the project,  <strong>inclusion has been part of the brand's values<\/strong>. With this in mind, we have worked to ensure that the digital platforms have <strong>educational content that is accessible to the widest possible range of people<\/strong>.<\/p>\n<p>Part of this effort was to map out and deepen the research into the most well-known conditions, including visiting, for example, a Bilingual Education for the Deaf school to talk to educators and understand in practice what day-to-day life is like in the classroom.<\/p>\n<p class=\" translation-block\">In this way, it was possible <strong>to map out users' needs beyond the features that we considered basic<\/strong> and were already provided for in the platform, such as: <strong>color contrast, font size, screen reader, contrast between colors, Libras, audio description, subtitles, among others<\/strong>.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/remenezes.com.br\/wp-content\/uploads\/2024\/03\/Processo-Acessibilidade.png\" alt=\"\" itemprop=\"image\" onerror=\"this.style.display='none'\">\n<h2>\n\t\tThe educational platforms\n\t<\/h2>\n\t<p>The mapping of the project showed us the need to have a digital platform for each target audience, as well as a CMS to feed the content to be made available.<\/p>\n<p class=\" translation-block\">The platforms for the <strong>3 adult audiences<\/strong> (educators, parents\/guardians and maintainers) have a <strong>dashboard<\/strong> with a very similar look, basically changing colors and functionalities, and the <strong>student platform is fully illustrated, gamified and interactive<\/strong>.<\/p>\n<p class=\" translation-block\"><em>For reasons of confidentiality, it is not possible to show the internal screens publicly. Visit the website to find out more: <a href=\"https:\/\/quaticurioso.com.br\/\" target=\"_self\">https:\/\/quaticurioso.com.br\/<\/a>.<\/em><\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/remenezes.com.br\/novo2024\/wp-content\/uploads\/2024\/03\/HOMEPAGE_F001_shutterstock_256173265.png\" alt=\"HOMEPAGE_F001_shutterstock_256173265\" itemprop=\"image\" height=\"922\" width=\"1382\" title=\"HOMEPAGE_F001_shutterstock_256173265\" onerror=\"this.style.display='none'\">\n<h2>\n\t\tDigital communication pieces\n\t<\/h2>\n\t\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/916964394?h=c935b0337d&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\t<p class=\" translation-block\">As well as being a leader, sometimes I also acted as <strong>graphic and motion designer<\/strong>, as in the case of this <strong>first video promoting the Quati Curioso Expedition<\/strong>.<\/p>\n<p class=\" translation-block\">The aim of the video was <strong>to present and explain the platform in a concise and clear way<\/strong>, outlining its purpose and highlighting its main differentials.<\/p>\n<p>In this video I worked with an animator who did all the character animations.<\/p>\n\t<p class=\" translation-block\">In the case of social media, my main responsibility was <strong>to guide the designers, always with the aim of maintaining the brand's identity as a whole<\/strong>, from the look and feel to the tone of voice and accessibility.<\/p>\n<p class=\" translation-block\">I was also part of the group of professionals who defined the tone of voice, and <strong>I animated the Quati post on vacation<\/strong>.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/remenezes.com.br\/wp-content\/uploads\/2024\/03\/InstaQuati.png\" alt=\"InstaQuati\" itemprop=\"image\" height=\"1430\" width=\"720\" title=\"InstaQuati\" onerror=\"this.style.display='none'\">\n\t<meta itemprop=\"url\" content=\"https:\/\/remenezes.com.br\/wp-content\/uploads\/2024\/03\/Quati-BoasFestas.mp4\"><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-140-1\" width=\"640\" height=\"360\" loop autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/remenezes.com.br\/wp-content\/uploads\/2024\/03\/Quati-BoasFestas.mp4?_=1\" \/><a href=\"https:\/\/remenezes.com.br\/wp-content\/uploads\/2024\/03\/Quati-BoasFestas.mp4\">https:\/\/remenezes.com.br\/wp-content\/uploads\/2024\/03\/Quati-BoasFestas.mp4<\/a><\/video><\/div>\n<h2>\n\t\tLike it? Check out other projects:\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/remenezes.com.br\/novo2024\/wp-content\/uploads\/2024\/03\/MatrioscaBrasil.png\" alt=\"Ilustra\u00e7\u00e3o por Nacho Garc\u00eda Guti\u00e9rrez.\" itemprop=\"image\" height=\"1080\" width=\"1480\" title=\"MatrioscaBrasil\" onerror=\"this.style.display='none'\">\n<h3>\n\t\tFlame Design System\n\t<\/h3>\n\t<p class=\" translation-block\">Idealization and construction of Santander Brasil's Design System, focusing on the <strong>definition, production and documentation of elements that relate to user interactions and component motions<\/strong>.<\/p>\n\t\t\t<a href=\"https:\/\/remenezes.com.br\/en\/novo2024\/flame-design-system\/\" target=\"_self\" rel=\"noopener\">\n\t\t\t\t\t\t\t<strong>Check out my role in Flame<\/strong>\n\t\t\t\t\t<\/a>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/remenezes.com.br\/novo2024\/wp-content\/uploads\/2024\/03\/ImgHome-LoaderContest-1.png\" alt=\"_ImgHome-LoaderContest\" itemprop=\"image\" height=\"1080\" width=\"1920\" title=\"_ImgHome-LoaderContest\" onerror=\"this.style.display='none'\">\n<h3>\n\t\tGlobal loader: scalable, customizable and accessible\n\t<\/h3>\n\t<p class=\" translation-block\">As part of Santander's UX team, I had the opportunity to create a <strong>new loader for the bank to be used by all countries in their apps and digital platforms<\/strong>. This project was part of a global challenge in which my proposal was the winner.<\/p>\n\t\t\t<a href=\"https:\/\/remenezes.com.br\/en\/novo2024\/global-loader-contest\/\" target=\"_self\" rel=\"noopener\">\n\t\t\t\t\t\t\t<strong>Read more about the global loader<\/strong><strong>\n\t\t\t\t\t<\/strong><\/a>","protected":false},"excerpt":{"rendered":"<div class=\"entry-summary\">\n<div class=\"entry-summary\">\nExpedi\u00e7\u00e3o Quati Curioso O projeto Expedi\u00e7\u00e3o Quati Curioso tem como foco os anos iniciais do Ensino Fundamental. Composto por plataformas digitais espec\u00edficas para cada p\u00fablico-alvo (estudantes, corpo docente e respons\u00e1veis). Seu objetivo \u00e9 o uso em sala de aula, melhorando&hellip;\n<\/div>\n<div class=\"link-more\"><a href=\"https:\/\/remenezes.com.br\/en\/expedicao-quati-curioso\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &ldquo;Expedi\u00e7\u00e3o Quati Curioso&rdquo;<\/span>&hellip;<\/a><\/div>\n<\/div>\n<div class=\"link-more\"><a href=\"https:\/\/remenezes.com.br\/en\/expedicao-quati-curioso\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &ldquo;Expedi\u00e7\u00e3o Quati Curioso&rdquo;<\/span>&hellip;<\/a><\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-140","page","type-page","status-publish","hentry","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/remenezes.com.br\/en\/wp-json\/wp\/v2\/pages\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/remenezes.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/remenezes.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/remenezes.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/remenezes.com.br\/en\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":3,"href":"https:\/\/remenezes.com.br\/en\/wp-json\/wp\/v2\/pages\/140\/revisions"}],"predecessor-version":[{"id":286,"href":"https:\/\/remenezes.com.br\/en\/wp-json\/wp\/v2\/pages\/140\/revisions\/286"}],"wp:attachment":[{"href":"https:\/\/remenezes.com.br\/en\/wp-json\/wp\/v2\/media?parent=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}